What is a Keyword?

It is a word or phrase that describe the contents of a blog post. They assist search engines to match pages to the entered search queries.


Example of a search query


Importance of Keywords

A keyword is a very vital part of a Blog. It is what allows someone to find the relevant information through search engines like Google

Keywords are the words or phrases that a person enters into the search engine when they are looking to find particular information.

If your blog, for example, is about Dogs, you will want to use keywords that reflect the information you are offering about dogs so the relevant people can find your page.


Leveraging a Keyword Tool

It is not just enough to use keywords that you think are relevant. You will want to find out which phrases people commonly use when they are searching for particular information.


Do you really need a keyword tool?

YES. Why?

-It will help you find the best keyword phrases that people commonly use when they are searching for information that is related to your content.

-It will also help you to know the exact number of searches people perform that are relevant to your information.

-A good keyword tool will also tell you how much competition you are up against regarding a particular keyword. Your site will be among very many about dogs. If it will ever be found by anyone who uses search engines, you will need to use the right keywords in order to be ahead of your competition.      

-A keyword tool will also help with your Blog’s search engine rankings – this is the position your site appears when the search engine returns the results of a search query.  Selecting good keywords will give your site a higher ranking.


An example of sites’ position on Google


Good keyword selection will help your site to appear on the very first pages of search results. that is where you want to be as people don’t often move beyond the first and second pages.


Keyword stuffing.

Keyword stuffing means repeatedly using a particular keyword.

Since Google’s ranking is based on keywords, some people think that stuffing their content with keywords will manipulate Google into ranking their site higher – WRONG – that instead does the opposite and harms the sites’ rankings.

Google, especially, requires that a site offers value to the visitors. Information that communicates ‘marketing’ too directly is not good. Value comes first.


Using Jaaxy Keyword Tool

(Find a review about Jaaxy here)

Jaaxy is the most advanced keyword tool on the world wide web today. It collects data from the 3 major search engines – Google, Bing, and Yahoo – and relays it in a very simplified manner.

-With Jaaxy you will always be ahead of your competition.

-Exact match domain function – Jaaxy displays the domains available with a particular keyword, which means you can purchase a domain name that matches with your keyword. That will give you an upper hand in rankings. You will not get this valuable function in other keywords tools.

Go on, put in any phrase into the search box and create a free account to see how a keyword tool works.


Final Thoughts

The ultimate goal of anyone is to make money with the blog. Keywords and good keyword research are key factors.

With a good keyword tool, you can be cranking out articles that contain rich the money making keywords – the ones that people use in the search when they want to purchase something.

Starting a successful blog does not start and end with keywords alone – there are other factors that come into play before your blog can be indexed on a search engine.

Wealthy Affiliate has the best step by step course on starting and running a successful blog.

Find out about it here

If you have any questions or comments, do not hesitate to leave them in the comment section below and I will get back to them.


  1. Keywords, long tail keywords, low hanging fruit keywords… makes my head spin.

    A blog a little and have a couple niche sites, and as you are probably aware the need to keep on top of keyword is so important. I find myself using a few of the free tools out there, but sadly they can only do so much. I have heard of Jaaxy before through Wealthy Affiliate but never gave it a hard look. I will will have to do that, because I can use all the help I can get in my quest for great keywords.

    Thanks for the good info! Will certainly check into Jaaxy.

    • Hi, Bauer. I know it can get overwhelming! especially if you are doing your research on the Internet. The free keyword tools are only good to start you off. One eventually does need to invest in a paid tool that will dig up a lot more data than just a plain keyword. You can try out the Jaaxy Keyword tool. Do not hesitate to contact me if you need any guidance or you have any questions. Thanks for reading.

  2. Jaaxy Keyword tool is insanely awesome and for people who are just starting out with Keywords and the associated research, it helps with the learning curve a little bit. Also, you can find a lot of inspiration.

    That said, I could not have said any of this any better.

    Ami!!! This is such an insightful post and super valuable to anyone new to blogging and existing bloggers. I actually forgot how much I loved Jaaxy and hate coming across content that has been stuffed with keywords.

    • True Shonna. Jaaxy is a powerful keyword tool. Why some people resort to stuffing articles with keywords which will end up hurting their blog search engine stats beats logic. Thank you for taking the time to read.

  3. I’ve used Jaaxy just a bit, but am still not sure what I’m missing out on really!

    Having said that, I’m struggling for rankings in Google (i.e. I haven’t gone deep enough into search results to find out where my page ranks!!) So maybe a more powerful keyword tool will help. Or maybe I just need to be patient…?

    Thanks for writing this up


    • Hello, Joe. If your site is still very new, you will have to be a little bit patient as Google gradually improves your site’s ranking. With the right keywords, It will happen eventually.

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