What is a blog
A blog is a combination of web and log – which means that it is a site that consists of a series of entries that is updated frequently with more or new information.
The entries (content) is often written in an informal or conversational style.
Difference between a blog and a website
The major difference is that the content in a website is static – it remains the same. While the content on a blog is refreshed with more content.
Although the website owner may add more content in form of pages, the order in which the information is presented cannot be changed later.
The advantages of a Blog
A blog is a way of building relationships with your website visitors.
As opposed to a website, where you visit, read and the story ends there, a blog triggers some form of interaction.
The information on a blog is also supposed to offer continuity.
Why a blog is a valuable resource
-One can share their interests or expertise in any field with others.
-Other people can contribute their opinions to your blog posts as guest authors or offer their views in form of comments.
-Build trust – You are able to communicate about your brand by constantly updating your blog with fresh content which in turn builds trust among your followers.
-When one blogs about their topic of interest, they become an expert in that industry. Hense your site becomes a credible source of information that a person can refer to.
-Search engine rankings – A blog allows your blog to be found by the relevant people. By using Keywords in your content, google will make sure a person searching for the specific information you have provided will find it.
-Marketing tool – A blog is a great marketing tool for products or services you may have. Affiliate Marketers especially find it invaluable.
-Social media – You can connect your blog to all your social media platforms at the touch of a button if you wish your connections to follow on what you are doing. This is another very valuable aspect of marketing your blog.
Food for thought
If you are thinking of creating your own space on the Internet, a Blog is a good way to start and it’s not as hard to set up one, as you may be thinking. Setting up a blog can take a matter of minutes. Check out this post on creating a website in the shortest time.
If you have any questions or comments, please do not hesitate to leave them in the comment box below and I will get back to them.